Bottom-line reasons to build a Mission Statement for your organization:
- Capitalize on "word of mouth" marketing by having a ready answer to the question, "What do you do?"
- Retain and motivate employees by associating every task with a meaningful outcome
- Justify capital investment by linking proposals to the organizational mission
- Effectively engage contractors and free agents through clear, concise communication of your goals
- Proactively increase profit margins by evaluating emerging markets, business models, products or services for alignment to your core strengths
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